In the B2B world, the things you don’t do for your clients may say more about your company than the things you do. When a business gets into trouble, they start looking for people to blame, costs to cut, and relationships to sever. Your provided services may have nothing to do with your customer’s decline, yet without customer service that goes above and beyond, you could easily wind up with your share of the blame. Here are five ways you can take your client relationship to the next level and avoid the axe when times are tough.
Easy, Frequent Communication
We live in an age where there is no excuse for poor communication. With cell phones, VoIP systems, and email, make sure that your clients can always get in touch with you. A client’s frustration can be easily relieved with some quick assurances. When there is a problem and the client can’t reach you, that frustration can compound quickly. In addition to keeping traditional communication lines open, don’t forget to engage socially. 85% of B2B buyers want to see vendor companies interacting with them on Twitter, Google+, and Facebook.
Gratitude is Everything
Look at any list of small business ideas and you’ll see one important concept curiously absent. Thanking clients and customers is easy to do and goes a lot further than you may think. Even something as simple as a phone call or a handwritten “Thanks!” on your invoice could improve your business relationships immensely. Want to stand out? Send a handwritten thank you letter every now and then to your top clients.
No matter how impressive your product or service, a complicated ordering scheme can sink your business model almost instantly. While it is true that many businesses shop on price, you might be surprised how quickly they will be willing to switch vendors should the ordering process be unpleasant. Simplify your processes as much as possible and you won’t have customers looking for the eject button.
Do It All
The focus among those peddling entrepreneur ideas these days is in niche marketing. While finding and exploiting a small niche can be enormously profitable, a mom and pop store is no match for Wal-Mart. Once you’ve established yourself in your niche, consider adding services to cover your clients’ other needs. Why stop at selling toilet paper when you could sell bathroom cleaner? The money your clients aren’t spending with you, they’re spending elsewhere.
Take an Interest
Depending on the nature of your B2B services, you may want to provide more than just products. Remember, your success is dependent on the success of your clients. By (tactfully) providing data and advice, you could help them succeed in ways they would have never seen themselves. This works best with smaller companies and can set you up as an authority in the field. Consider introducing them to real time predictive analytics, an operational application growing in popularity.
In the B2B world, the Pareto principle often applies. This means that 80% of your business may be coming from no more than 20% of your customers. Consolidation and mergers can create an environment when a single lost client could mean the end of your business. All of the small business ideas and entrepreneur ideas in the world can’t help when there simply isn’t enough money to go around. Focus on that 20% and go above and beyond when it comes to servicing those clients. If you establish your importance, you can maintain a share of that pie, even as it shrinks.
Author Bio: John Thomas is an entrepreneurship consultant and idea manager with many small business ideas up his sleeve. Be sure to stay aware of the points in this article when you are starting a business.
Most companies analyze their competition focused only on their competitors sell directly to, usually archrival that carry the same products to the same customers as you, which leads to a death spiral of price competition.
But there are five different types of competitors you may never look at the customer’s office, but its effects are felt every day. Advance knowledge of who the other competitors are preventing your company from being blind sided by the same events that could destroy other companies in your business. Please. Try to put a name to each type. The pain had started about a third.
First there Look-alike competitors. They do what you do for the same set of customers. It is the culmination of the company’s sales of your mind people watching the minute-by-minute. This is also the company’s sales force are most concerned because customers always use them as a point of comparison. As a result of pressure from one side of product management and sales personnel of the other requests, marketers spend most of their time responding to similar action set. Write down the names of your competitors look the same.
Competitors broad can do what your company does, if only it chose to. Extensives have the resources and expertise to move into the market but instead listen to Sun Tzu and avoid direct confrontation with rivals. No, competitors Extesnsive serves different markets for the same product type. Cadillac did not make a small econo-box cars, but they have everything they need to be at any time. They meet their financial goals but basically without provoking a response from the company that makes the econo-car. It may take some head scratching but you can probably come up with one or two companies to customize profile.
Modern technology has brought a great impact in the world in terms of accessibility, efficiency and competitiveness in various aspects of life. It also made a significant contribution in making business process outsourcing success. Internet is a product of modernization that benefit the general public in different ways. All age groups use the Internet for their own benefit that can be related to business, education, politics, government or social media.
Marketing experts have found a technique on how to create a business strategy accessible and efficient through the use of any technological breakthroughs offer. For example, using the online platform, companies can effectively reach their target markets worldwide. Opportunities are just a few clicks by using computer technology. If popularity is your concern, there are means to achieve these goals. In terms of online marketing, the internet is the primary responsibility to make a profit is much easier and faster. Become highly sought after in the search engine sites like Google and Bing is one effective way to achieve a stronger brand image. Keep in mind that the customer is not going to waste their time spending a long time in finding another site, but they will give priority to those that appear at the top of the results page. With the help of search engine optimization, the company now believes that the brand they are on top of search engines. However, being on top is not enough. There is still a need to maintain this position, and this is a difficult thing about it. Other competitive companies will also try to reach the top position. In this case, a proper understanding of the overall search engine optimization will make help.
When you are moving your home, then you will need to get your utilities changed. This should be set up so that it takes place after you have moved out, because your furniture removalists QLD might need to use water, electricity or gas for certain purposes.
As with anything, you should have a check list to manage all of the things that you need to change address for or have turned off. You may need to go to the bank, the gas company, the water works and the electric company as well. The post office might need to know about your new address and if you have an Internet connection or a phone line that will have to be changed as well.
If you are moving interstate or overseas, then you may need to deal with having your identification updated. Whether it’s a driver’s license or a passport, you will probably be facing a lengthy wait at an office of some sort and you may even need to make appointments.
Changing Your Dentist and Doctor
When you do move, you might also need to get your dentist and doctor changed. It depends on how far away you are from your original services. It always makes sense to go to a health professional who is near you, but for regular check ups you might have a favourite that you prefer.
Insurance and Liabilities
When you are working with removalists Brisbane wide, make sure that they are fully authorised and certified to work in Australia as movers. They will have their certificates and training as well as permission from local regulating authorities. The drivers and labourers will be highly skilled and have years of experience. In most cases you will be able to get insurance with your moving package.
1. Whether you are a national player in the house? Demand for your business in a foreign land will closely correlated with the size and success of your company at home. In today’s easy access to information, consumers and business professionals in most countries realize what is popular here in the United States and what is not. If you are a hot business here, chances are you will experience a pull request for your brand “out there.”
2. What business model should you use? Franchising, licensing, joint ventures and business models owned subsidiaries each have their own pros and cons. Some require more labor or more capital upfront. Whichever model you choose will ultimately drive the growth rate of your income for years to come.
3. Get the right partner. Securing the right business partner in each country is the number one rule for success. Be sure to check the financial status of prospective spouse, influence and reputation in the local business community, access to resources and experience in bringing the brand to his / her home turf. In countries with smaller, be sure to also check out his / her political influence and history from the political and business are often intertwined.